--- title: ScaleOps Best Practices | Nelly Nechaev description: CEO @ ScaleOps - Ask how we can optimize your lead-to-cash flow in HubSpot & Salesforce --- [![scaleops](https://www.scaleops.co/hs-fs/hubfs/scaleops%20logo%20new-2.png?width=150&height=155&name=scaleops%20logo%20new-2.png "scaleops")](https://www.scaleops.co/) - ABOUT US ABOUT US - [MEET THE TEAM](https://www.scaleops.co/our-team) - [HOW WE WORK](https://www.scaleops.co/full-time-revops) - SERVICES SERVICES - [REVOPS AS A SERVICE](https://www.scaleops.co/revenue-operations) - [GTM ENGINEER](https://www.scaleops.co/business-applications) - [INTEGRATIONS](https://www.scaleops.co/salesforce-integration) - SOFTWARE SOFTWARE - [HUBSPOT](https://www.scaleops.co/services-hubspot-onboarding) - [SALESFORCE](https://www.scaleops.co/salesforce-services) - [MAKE](https://www.scaleops.co/make) - INDUSTRIES INDUSTRIES - [CYBERSECURITY](https://www.scaleops.co/industry/cybersecurity) - [FINTECH](https://www.scaleops.co/industry/fintech) - [HEALTH TECH](https://www.scaleops.co/industry/healthcare) - RESOURCES RESOURCES - [BLOG](https://www.scaleops.co/blog) - [EBOOKS & WEBINARS](https://www.scaleops.co/resources) [LET'S TALK](https://www.scaleops.co/lets-talk) [![scaleops](https://www.scaleops.co/hs-fs/hubfs/scaleops%20logo%20new-2.png?width=150&height=155&name=scaleops%20logo%20new-2.png "scaleops")](https://www.scaleops.co/) - ABOUT US ABOUT US - [MEET THE TEAM](https://www.scaleops.co/our-team) - [HOW WE WORK](https://www.scaleops.co/full-time-revops) - SERVICES SERVICES - [REVOPS AS A SERVICE](https://www.scaleops.co/revenue-operations) - [GTM ENGINEER](https://www.scaleops.co/business-applications) - [INTEGRATIONS](https://www.scaleops.co/salesforce-integration) - SOFTWARE SOFTWARE - [HUBSPOT](https://www.scaleops.co/services-hubspot-onboarding) - [SALESFORCE](https://www.scaleops.co/salesforce-services) - [MAKE](https://www.scaleops.co/make) - INDUSTRIES INDUSTRIES - [CYBERSECURITY](https://www.scaleops.co/industry/cybersecurity) - [FINTECH](https://www.scaleops.co/industry/fintech) - [HEALTH TECH](https://www.scaleops.co/industry/healthcare) - RESOURCES RESOURCES - [BLOG](https://www.scaleops.co/blog) - [EBOOKS & WEBINARS](https://www.scaleops.co/resources) [![scaleops](https://www.scaleops.co/hs-fs/hubfs/scaleops%20logo%20new-2.png?width=150&height=155&name=scaleops%20logo%20new-2.png "scaleops")](https://www.scaleops.co/) - ABOUT US ABOUT US - [MEET THE TEAM](https://www.scaleops.co/our-team) - [HOW WE WORK](https://www.scaleops.co/full-time-revops) - SERVICES SERVICES - [REVOPS AS A SERVICE](https://www.scaleops.co/revenue-operations) - [GTM ENGINEER](https://www.scaleops.co/business-applications) - [INTEGRATIONS](https://www.scaleops.co/salesforce-integration) - SOFTWARE SOFTWARE - [HUBSPOT](https://www.scaleops.co/services-hubspot-onboarding) - [SALESFORCE](https://www.scaleops.co/salesforce-services) - [MAKE](https://www.scaleops.co/make) - INDUSTRIES INDUSTRIES - [CYBERSECURITY](https://www.scaleops.co/industry/cybersecurity) - [FINTECH](https://www.scaleops.co/industry/fintech) - [HEALTH TECH](https://www.scaleops.co/industry/healthcare) - RESOURCES RESOURCES - [BLOG](https://www.scaleops.co/blog) - [EBOOKS & WEBINARS](https://www.scaleops.co/resources) [LET'S TALK](https://www.scaleops.co/lets-talk) ![Nelly Nechaev](https://www.scaleops.co/hs-fs/hubfs/photos%20team%20(22).png?width=120&name=photos%20team%20(22).png) # Nelly Nechaev CEO @ ScaleOps - Ask how we can optimize your lead-to-cash flow in HubSpot & Salesforce [nelly@scaleops.co](mailto:nelly@scaleops.co) [Follow me on LinkedIn](https://www.linkedin.com/in/nelly-nechaev-508916127/) # Our Blog [![](https://www.scaleops.co/hubfs/Gemini_Generated_Image_iuux6xiuux6xiuux.jpg)](https://www.scaleops.co/blog/crm-underutilization-right-sizing) [![](https://www.scaleops.co/hubfs/Gemini_Generated_Image_iuux6xiuux6xiuux.jpg)](https://www.scaleops.co/blog/crm-underutilization-right-sizing) ## [You Don't Need Most of Your CRM. Here's How to Find the 10% You Do](https://www.scaleops.co/blog/crm-underutilization-right-sizing) 5 Sep 2026 [Nelly Nechaev](https://www.scaleops.co/blog/author/nelly-nechaev) Most companies use a fraction of the CRM they pay for, and that fraction is fine. The problem... [Read More](https://www.scaleops.co/blog/crm-underutilization-right-sizing) [HubSpot](https://www.scaleops.co/blog/tag/hubspot), [Sales Operaions](https://www.scaleops.co/blog/tag/sales-operaions), [Processes](https://www.scaleops.co/blog/tag/processes), [Rev ops](https://www.scaleops.co/blog/tag/rev-ops), [Customer Data](https://www.scaleops.co/blog/tag/customer-data) [![](https://www.scaleops.co/hubfs/Gemini_Generated_Image_3vyjlc3vyjlc3vyj.jpg)](https://www.scaleops.co/blog/when-to-buy-a-crm-institutional-memory) [![](https://www.scaleops.co/hubfs/Gemini_Generated_Image_3vyjlc3vyjlc3vyj.jpg)](https://www.scaleops.co/blog/when-to-buy-a-crm-institutional-memory) ## [A CRM Won't Fill Your Pipeline. Here's What It Actually Does](https://www.scaleops.co/blog/when-to-buy-a-crm-institutional-memory) 28 Aug 2026 [Nelly Nechaev](https://www.scaleops.co/blog/author/nelly-nechaev) A CRM is institutional memory. It doesn't create demand, it remembers demand you already created.... [Read More](https://www.scaleops.co/blog/when-to-buy-a-crm-institutional-memory) [Sales Operaions](https://www.scaleops.co/blog/tag/sales-operaions), [Processes](https://www.scaleops.co/blog/tag/processes), [Rev ops](https://www.scaleops.co/blog/tag/rev-ops), [Customer Data](https://www.scaleops.co/blog/tag/customer-data) [![](https://www.scaleops.co/hubfs/ScaleOps-blog-why-pipeline-is-lying.png)](https://www.scaleops.co/blog/why-your-hubspot-pipeline-is-lying-to-you) [![](https://www.scaleops.co/hubfs/ScaleOps-blog-why-pipeline-is-lying.png)](https://www.scaleops.co/blog/why-your-hubspot-pipeline-is-lying-to-you) ## [Why Your HubSpot Pipeline Is Lying to You (And How to Fix It)](https://www.scaleops.co/blog/why-your-hubspot-pipeline-is-lying-to-you) 12 May 2026 [Nelly Nechaev](https://www.scaleops.co/blog/author/nelly-nechaev) Your pipeline report says $2.4M. Your gut says something is off. Your VP of Sales hasn’t mentioned... [Read More](https://www.scaleops.co/blog/why-your-hubspot-pipeline-is-lying-to-you) [HubSpot](https://www.scaleops.co/blog/tag/hubspot), [Sales Operaions](https://www.scaleops.co/blog/tag/sales-operaions), [Processes](https://www.scaleops.co/blog/tag/processes), [Rev ops](https://www.scaleops.co/blog/tag/rev-ops) [![](https://www.scaleops.co/hubfs/Go-To-Market%20Engineer%20(3).png)](https://www.scaleops.co/blog/the-missing-link-in-ai-driven-revops-human-enablement) [![](https://www.scaleops.co/hubfs/Go-To-Market%20Engineer%20(3).png)](https://www.scaleops.co/blog/the-missing-link-in-ai-driven-revops-human-enablement) ## [The Missing Link in AI-Driven RevOps: Human Enablement](https://www.scaleops.co/blog/the-missing-link-in-ai-driven-revops-human-enablement) 10 Nov 2025 [Nelly Nechaev](https://www.scaleops.co/blog/author/nelly-nechaev) ## RevOps Outlook for 2026 Everyone’s betting on AI to fix their ops problems. But here’s what we’re... [Read More](https://www.scaleops.co/blog/the-missing-link-in-ai-driven-revops-human-enablement) [![](https://www.scaleops.co/hubfs/AI%20in%20RevOps.png)](https://www.scaleops.co/blog/ai-in-revops-why-tools-alone-dont-deliver) [![](https://www.scaleops.co/hubfs/AI%20in%20RevOps.png)](https://www.scaleops.co/blog/ai-in-revops-why-tools-alone-dont-deliver) ## [AI in RevOps: Why Tools Alone Don’t Deliver](https://www.scaleops.co/blog/ai-in-revops-why-tools-alone-dont-deliver) 3 Nov 2025 [Nelly Nechaev](https://www.scaleops.co/blog/author/nelly-nechaev) ## **AI in RevOps: Why Tools Alone Don’t Deliver** It’s a new week and your feed is flooded with dozens of... [Read More](https://www.scaleops.co/blog/ai-in-revops-why-tools-alone-dont-deliver) [Rev ops](https://www.scaleops.co/blog/tag/rev-ops), [AI](https://www.scaleops.co/blog/tag/ai) [![Go-to-market Engineer](https://www.scaleops.co/hubfs/Go-To-Market%20Engineer.png)](https://www.scaleops.co/blog/what-is-a-gtm-engineer) [![Go-to-market Engineer](https://www.scaleops.co/hubfs/Go-To-Market%20Engineer.png)](https://www.scaleops.co/blog/what-is-a-gtm-engineer) ## [What is a GTM (Go-To-Market) Engineer? (And Why You Need One)](https://www.scaleops.co/blog/what-is-a-gtm-engineer) 15 Oct 2025 [Nelly Nechaev](https://www.scaleops.co/blog/author/nelly-nechaev) If you’ve spent time with B2B SaaS sales and marketing teams, you’ve probably identified a pain... [Read More](https://www.scaleops.co/blog/what-is-a-gtm-engineer) [Sales Operaions](https://www.scaleops.co/blog/tag/sales-operaions), [Processes](https://www.scaleops.co/blog/tag/processes), [Strategy](https://www.scaleops.co/blog/tag/strategy), [Tech](https://www.scaleops.co/blog/tag/tech) [![](https://www.scaleops.co/hubfs/photos%20team%20(40).png)](https://www.scaleops.co/blog/is-your-50k-tech-stack-worth-the-roi) [![](https://www.scaleops.co/hubfs/photos%20team%20(40).png)](https://www.scaleops.co/blog/is-your-50k-tech-stack-worth-the-roi) ## [Is Your $50k Tech Stack Worth the ROI?](https://www.scaleops.co/blog/is-your-50k-tech-stack-worth-the-roi) 8 Aug 2024 [Nelly Nechaev](https://www.scaleops.co/blog/author/nelly-nechaev) Investing in a state-of-the-art tech stack can be a game-changer for your business. But what if you... [Read More](https://www.scaleops.co/blog/is-your-50k-tech-stack-worth-the-roi) [Sales](https://www.scaleops.co/blog/tag/sales), [Implementation](https://www.scaleops.co/blog/tag/implementation), [Processes](https://www.scaleops.co/blog/tag/processes), [Marketing](https://www.scaleops.co/blog/tag/marketing) ### Popular Posts #### [![](https://www.scaleops.co/hs-fs/hubfs/Building%20a%20winning%20quote-to-cash%20flow.png?width=300&name=Building%20a%20winning%20quote-to-cash%20flow.png) 17 Jun 2024 Why Integrating Your CRM and ERP is Critical to Your Quote-to-Cash Flow](https://www.scaleops.co/blog/why-integrating-your-crm-and-erp-is-critical-to-your-quote-to-cash-flow) #### [![Go-to-market Engineer](https://www.scaleops.co/hs-fs/hubfs/Go-To-Market%20Engineer.png?width=300&name=Go-To-Market%20Engineer.png) 15 Oct 2025 What is a GTM (Go-To-Market) Engineer? (And Why You Need One)](https://www.scaleops.co/blog/what-is-a-gtm-engineer) #### [![outbound 2025](https://www.scaleops.co/hs-fs/hubfs/website%20Blog%20banners%20%20(4).png?width=300&name=website%20Blog%20banners%20%20(4).png) 22 Sep 2024 Outbound Strategies in 2025: The Year of AI and Hyper-Personalization](https://www.scaleops.co/blog/outbound-strategies-in-2025-the-year-of-ai-and-hyper-personalization) ### Blog Authors [![Picture of Guest Writer](https://www.scaleops.co/hs-fs/hubfs/root/SCALEOPS_FB_PROFILE2-01-1.png?width=40&name=SCALEOPS_FB_PROFILE2-01-1.png) Guest Writer](https://www.scaleops.co/blog/author/guest-writer) [![Picture of Nelly Nechaev](https://www.scaleops.co/hs-fs/hubfs/photos%20team%20(22).png?width=40&name=photos%20team%20(22).png) Nelly Nechaev](https://www.scaleops.co/blog/author/nelly-nechaev) [![Picture of Netanel Spitz](https://www.scaleops.co/hs-fs/hubfs/profile%20dark.png?width=40&name=profile%20dark.png) Netanel Spitz](https://www.scaleops.co/blog/author/netanel-spitz) [![Picture of Penina Shtauber](https://www.scaleops.co/hs-fs/hubfs/photos%20team%20(8).png?width=40&name=photos%20team%20(8).png) Penina Shtauber](https://www.scaleops.co/blog/author/penina-shtauber) [![Picture of Rose Penhasi](https://www.scaleops.co/hs-fs/hubfs/photos%20team%20(4).png?width=40&name=photos%20team%20(4).png) Rose Penhasi](https://www.scaleops.co/blog/author/rose-penhasi) ### Follow Us [Follow us on LinkedIn](https://www.linkedin.com/company/scaleops/) [Follow us on Youtube](https://www.youtube.com/@scaleops-co) [Follow us on Email](mailto:or@scaleops.co) ### Blog Tags [HubSpot](https://www.scaleops.co/blog/tag/hubspot), [Processes](https://www.scaleops.co/blog/tag/processes), [Rev ops](https://www.scaleops.co/blog/tag/rev-ops), [Sales Operaions](https://www.scaleops.co/blog/tag/sales-operaions), [Crm](https://www.scaleops.co/blog/tag/crm), [Sales](https://www.scaleops.co/blog/tag/sales), [Sales and Marketing](https://www.scaleops.co/blog/tag/sales-and-marketing), [Salesforce](https://www.scaleops.co/blog/tag/salesforce) ![ScaleOps - White logo](https://www.scaleops.co/hs-fs/hubfs/Logos/ScaleOps%20-%20White%20logo.png?width=200&name=ScaleOps%20-%20White%20logo.png "ScaleOps - White logo") ##### **SCALE** YOUR **SALES** --- ##### Subscribe to our newsletter - [HOME](https://www.scaleops.co) - [ABOUT US](https://www.scaleops.co/our-team) - [OUTSOURCE](https://www.scaleops.co/full-time-revops) - [BLOG](https://www.scaleops.co/blog) - [CAREERS](https://www.scaleops.co/careers) Contact us at nelly@scaleops.co  |  Tel: +972 50-266-6695 [Privacy policy](https://www.scaleops.co/privacy-policy) | © 2023 ScaleOps. 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