--- title: ScaleOps Best Practices | Penina Shtauber description: Director of Marketing @ ScaleOps --- [![scaleops](https://www.scaleops.co/hs-fs/hubfs/scaleops%20logo%20new-2.png?width=150&height=155&name=scaleops%20logo%20new-2.png "scaleops")](https://www.scaleops.co/) - ABOUT US ABOUT US - [MEET THE TEAM](https://www.scaleops.co/our-team) - [HOW WE WORK](https://www.scaleops.co/full-time-revops) - SERVICES SERVICES - [REVOPS AS A SERVICE](https://www.scaleops.co/revenue-operations) - [GTM ENGINEER](https://www.scaleops.co/business-applications) - [INTEGRATIONS](https://www.scaleops.co/salesforce-integration) - SOFTWARE SOFTWARE - [HUBSPOT](https://www.scaleops.co/services-hubspot-onboarding) - [SALESFORCE](https://www.scaleops.co/salesforce-services) - [MAKE](https://www.scaleops.co/make) - INDUSTRIES INDUSTRIES - [CYBERSECURITY](https://www.scaleops.co/industry/cybersecurity) - [FINTECH](https://www.scaleops.co/industry/fintech) - [HEALTH TECH](https://www.scaleops.co/industry/healthcare) - RESOURCES RESOURCES - [BLOG](https://www.scaleops.co/blog) - [EBOOKS & WEBINARS](https://www.scaleops.co/resources) [LET'S TALK](https://www.scaleops.co/lets-talk) [![scaleops](https://www.scaleops.co/hs-fs/hubfs/scaleops%20logo%20new-2.png?width=150&height=155&name=scaleops%20logo%20new-2.png "scaleops")](https://www.scaleops.co/) - ABOUT US ABOUT US - [MEET THE TEAM](https://www.scaleops.co/our-team) - [HOW WE WORK](https://www.scaleops.co/full-time-revops) - SERVICES SERVICES - [REVOPS AS A SERVICE](https://www.scaleops.co/revenue-operations) - [GTM ENGINEER](https://www.scaleops.co/business-applications) - [INTEGRATIONS](https://www.scaleops.co/salesforce-integration) - SOFTWARE SOFTWARE - [HUBSPOT](https://www.scaleops.co/services-hubspot-onboarding) - [SALESFORCE](https://www.scaleops.co/salesforce-services) - [MAKE](https://www.scaleops.co/make) - INDUSTRIES INDUSTRIES - [CYBERSECURITY](https://www.scaleops.co/industry/cybersecurity) - [FINTECH](https://www.scaleops.co/industry/fintech) - [HEALTH TECH](https://www.scaleops.co/industry/healthcare) - RESOURCES RESOURCES - [BLOG](https://www.scaleops.co/blog) - [EBOOKS & WEBINARS](https://www.scaleops.co/resources) [![scaleops](https://www.scaleops.co/hs-fs/hubfs/scaleops%20logo%20new-2.png?width=150&height=155&name=scaleops%20logo%20new-2.png "scaleops")](https://www.scaleops.co/) - ABOUT US ABOUT US - [MEET THE TEAM](https://www.scaleops.co/our-team) - [HOW WE WORK](https://www.scaleops.co/full-time-revops) - SERVICES SERVICES - [REVOPS AS A SERVICE](https://www.scaleops.co/revenue-operations) - [GTM ENGINEER](https://www.scaleops.co/business-applications) - [INTEGRATIONS](https://www.scaleops.co/salesforce-integration) - SOFTWARE SOFTWARE - [HUBSPOT](https://www.scaleops.co/services-hubspot-onboarding) - [SALESFORCE](https://www.scaleops.co/salesforce-services) - [MAKE](https://www.scaleops.co/make) - INDUSTRIES INDUSTRIES - [CYBERSECURITY](https://www.scaleops.co/industry/cybersecurity) - [FINTECH](https://www.scaleops.co/industry/fintech) - [HEALTH TECH](https://www.scaleops.co/industry/healthcare) - RESOURCES RESOURCES - [BLOG](https://www.scaleops.co/blog) - [EBOOKS & WEBINARS](https://www.scaleops.co/resources) [LET'S TALK](https://www.scaleops.co/lets-talk) ![Penina Shtauber](https://www.scaleops.co/hs-fs/hubfs/photos%20team%20(8).png?width=120&name=photos%20team%20(8).png) # Penina Shtauber Director of Marketing @ ScaleOps [penina@scaleops.co](mailto:penina@scaleops.co) [Follow me on LinkedIn](https://www.linkedin.com/in/penina-shtauber/) # Our Blog [![](https://www.scaleops.co/hubfs/website%20icons%20(65).png)](https://www.scaleops.co/blog/hubspot-help-desk-in-hebrew-a-case-study) [![](https://www.scaleops.co/hubfs/website%20icons%20(65).png)](https://www.scaleops.co/blog/hubspot-help-desk-in-hebrew-a-case-study) ## [HubSpot Help Desk in Hebrew: A Case Study](https://www.scaleops.co/blog/hubspot-help-desk-in-hebrew-a-case-study) 24 Jun 2024 [Penina Shtauber](https://www.scaleops.co/blog/author/penina-shtauber) Have you tried HubSpot’s help desk yet? It's a new workspace for service teams that combines the... [Read More](https://www.scaleops.co/blog/hubspot-help-desk-in-hebrew-a-case-study) [Crm](https://www.scaleops.co/blog/tag/crm), [Processes](https://www.scaleops.co/blog/tag/processes), [Efficient](https://www.scaleops.co/blog/tag/efficient), [Customer success](https://www.scaleops.co/blog/tag/customer-success) [![](https://www.scaleops.co/hubfs/ScaleOps_September2021/Image/7ee68f_ecb3fd3194a3434ab26cc6ba3ac8f5a1~mv2.webp)](https://www.scaleops.co/blog/integrating-monday.com-with-salesforce-for-seamless-project-and-sales-management) [![](https://www.scaleops.co/hubfs/ScaleOps_September2021/Image/7ee68f_ecb3fd3194a3434ab26cc6ba3ac8f5a1~mv2.webp)](https://www.scaleops.co/blog/integrating-monday.com-with-salesforce-for-seamless-project-and-sales-management) ## [Integrating Monday.com with Salesforce for Seamless Project and Sales Management](https://www.scaleops.co/blog/integrating-monday.com-with-salesforce-for-seamless-project-and-sales-management) 27 May 2024 [Penina Shtauber](https://www.scaleops.co/blog/author/penina-shtauber) For many organizations, integrating Monday.com for project management and Salesforce for sales... [Read More](https://www.scaleops.co/blog/integrating-monday.com-with-salesforce-for-seamless-project-and-sales-management) [Sales](https://www.scaleops.co/blog/tag/sales), [Monday.com](https://www.scaleops.co/blog/tag/monday-com), [Salesforce](https://www.scaleops.co/blog/tag/salesforce), [Sales Scaling](https://www.scaleops.co/blog/tag/sales-scaling) [![](https://www.scaleops.co/hubfs/ScaleOps_September2021/Image/7ee68f_7b6a5f38c56a4e69b83eaa095776cb43~mv2.png)](https://www.scaleops.co/blog/new-accreditation-hubspot-crm-implementation-certified-0) [![](https://www.scaleops.co/hubfs/ScaleOps_September2021/Image/7ee68f_7b6a5f38c56a4e69b83eaa095776cb43~mv2.png)](https://www.scaleops.co/blog/new-accreditation-hubspot-crm-implementation-certified-0) ## [All About HubSpot's New Prospecting Workspace and Lead tool](https://www.scaleops.co/blog/new-accreditation-hubspot-crm-implementation-certified-0) 11 Feb 2024 [Penina Shtauber](https://www.scaleops.co/blog/author/penina-shtauber) ### Introduction HubSpot is always making changes so their software can better support and improve the... [Read More](https://www.scaleops.co/blog/new-accreditation-hubspot-crm-implementation-certified-0) [![](https://www.scaleops.co/hubfs/ScaleOps_September2021/Image/7ee68f_e53545817fed4c7ca96f66f652e74281~mv2.png)](https://www.scaleops.co/blog/partnership-with-link19-digital-marketing-agency-from-south-of-israel) [![](https://www.scaleops.co/hubfs/ScaleOps_September2021/Image/7ee68f_e53545817fed4c7ca96f66f652e74281~mv2.png)](https://www.scaleops.co/blog/partnership-with-link19-digital-marketing-agency-from-south-of-israel) ## [Partnership with Link19, Digital Marketing Agency from South of Israel](https://www.scaleops.co/blog/partnership-with-link19-digital-marketing-agency-from-south-of-israel) 19 Nov 2023 [Penina Shtauber](https://www.scaleops.co/blog/author/penina-shtauber) > "Now we can support the full customer journey" The past month has been among the most difficult... [Read More](https://www.scaleops.co/blog/partnership-with-link19-digital-marketing-agency-from-south-of-israel) [![](https://www.scaleops.co/hubfs/ScaleOps_September2021/Image/7ee68f_663dca3d1eff41a1b8424208063b9d1d~mv2.jpg)](https://www.scaleops.co/blog/hubspot-sales-outlook-2023) [![](https://www.scaleops.co/hubfs/ScaleOps_September2021/Image/7ee68f_663dca3d1eff41a1b8424208063b9d1d~mv2.jpg)](https://www.scaleops.co/blog/hubspot-sales-outlook-2023) ## [Sales Outlook in 2023: Navigating Difficult Markets & Hacks for HubSpot RevOps Efficiency](https://www.scaleops.co/blog/hubspot-sales-outlook-2023) 28 Sep 2023 [Penina Shtauber](https://www.scaleops.co/blog/author/penina-shtauber) This past May 2023, we hosted a networking brunch with HubSpot for Startups at the Powtoon offices... [Read More](https://www.scaleops.co/blog/hubspot-sales-outlook-2023) [![](https://www.scaleops.co/hubfs/ScaleOps_September2021/Image/7ee68f_0ae00a3a18a344ec82663842b20cb522~mv2.png)](https://www.scaleops.co/blog/hubspot-demo-create-custom-objects) [![](https://www.scaleops.co/hubfs/ScaleOps_September2021/Image/7ee68f_0ae00a3a18a344ec82663842b20cb522~mv2.png)](https://www.scaleops.co/blog/hubspot-demo-create-custom-objects) ## [HubSpot Demo: How to Create Custom Objects in HubSpot + 4 Tips for Success](https://www.scaleops.co/blog/hubspot-demo-create-custom-objects) 28 Aug 2023 [Penina Shtauber](https://www.scaleops.co/blog/author/penina-shtauber) Let's talk about custom objects: When is the right time to use custom objects in HubSpot?? (And how... [Read More](https://www.scaleops.co/blog/hubspot-demo-create-custom-objects) [![](https://www.scaleops.co/hubfs/ScaleOps_September2021/Image/7ee68f_d442931770714fc180f1e79509deb8d7~mv2.png)](https://www.scaleops.co/blog/onboarding-for-hubspot-marketing-hub) [![](https://www.scaleops.co/hubfs/ScaleOps_September2021/Image/7ee68f_d442931770714fc180f1e79509deb8d7~mv2.png)](https://www.scaleops.co/blog/onboarding-for-hubspot-marketing-hub) ## [Onboarding for HubSpot's Marketing Hub - Everything You Need to Know](https://www.scaleops.co/blog/onboarding-for-hubspot-marketing-hub) 7 Jun 2023 [Penina Shtauber](https://www.scaleops.co/blog/author/penina-shtauber) In this article, we will cover everything you need to know about HubSpot's Marketing Hub... [Read More](https://www.scaleops.co/blog/onboarding-for-hubspot-marketing-hub) [Implementation](https://www.scaleops.co/blog/tag/implementation), [Startups](https://www.scaleops.co/blog/tag/startups), [HubSpot](https://www.scaleops.co/blog/tag/hubspot), [Sales and Marketing](https://www.scaleops.co/blog/tag/sales-and-marketing), [Agency](https://www.scaleops.co/blog/tag/agency), [Crm](https://www.scaleops.co/blog/tag/crm) [![](https://www.scaleops.co/hubfs/ScaleOps_September2021/Image/7ee68f_928987ea4ed041d2b09a1edcc2ad584f~mv2.gif)](https://www.scaleops.co/blog/podcast-how-we-scale-new-hire-onboardings-with-hubspot-academy) [![](https://www.scaleops.co/hubfs/ScaleOps_September2021/Image/7ee68f_928987ea4ed041d2b09a1edcc2ad584f~mv2.gif)](https://www.scaleops.co/blog/podcast-how-we-scale-new-hire-onboardings-with-hubspot-academy) ## [\[Podcast\]🎙️How We Scale New Hire Onboardings With HubSpot Academy](https://www.scaleops.co/blog/podcast-how-we-scale-new-hire-onboardings-with-hubspot-academy) 8 May 2023 [Penina Shtauber](https://www.scaleops.co/blog/author/penina-shtauber) Could your team benefit from a more scalable approach to onboarding and reduced time to ramp for... [Read More](https://www.scaleops.co/blog/podcast-how-we-scale-new-hire-onboardings-with-hubspot-academy) [![](https://www.scaleops.co/hubfs/ScaleOps_September2021/Image/7ee68f_8c4a3e04148744dd8a93dd198d9f33ae~mv2.png)](https://www.scaleops.co/blog/the-art-of-customer-engagment) [![](https://www.scaleops.co/hubfs/ScaleOps_September2021/Image/7ee68f_8c4a3e04148744dd8a93dd198d9f33ae~mv2.png)](https://www.scaleops.co/blog/the-art-of-customer-engagment) ## [Strategy & Software: The Art of Customer Engagement](https://www.scaleops.co/blog/the-art-of-customer-engagment) 13 Apr 2023 [Penina Shtauber](https://www.scaleops.co/blog/author/penina-shtauber) What do you get when two heads of marketing walk into a virtual bar? Plenty of puns, laughter,... [Read More](https://www.scaleops.co/blog/the-art-of-customer-engagment) ### Popular Posts #### [![](https://www.scaleops.co/hs-fs/hubfs/Building%20a%20winning%20quote-to-cash%20flow.png?width=300&name=Building%20a%20winning%20quote-to-cash%20flow.png) 17 Jun 2024 Why Integrating Your CRM and ERP is Critical to Your Quote-to-Cash Flow](https://www.scaleops.co/blog/why-integrating-your-crm-and-erp-is-critical-to-your-quote-to-cash-flow) #### [![Go-to-market Engineer](https://www.scaleops.co/hs-fs/hubfs/Go-To-Market%20Engineer.png?width=300&name=Go-To-Market%20Engineer.png) 15 Oct 2025 What is a GTM (Go-To-Market) Engineer? (And Why You Need One)](https://www.scaleops.co/blog/what-is-a-gtm-engineer) #### [![outbound 2025](https://www.scaleops.co/hs-fs/hubfs/website%20Blog%20banners%20%20(4).png?width=300&name=website%20Blog%20banners%20%20(4).png) 22 Sep 2024 Outbound Strategies in 2025: The Year of AI and Hyper-Personalization](https://www.scaleops.co/blog/outbound-strategies-in-2025-the-year-of-ai-and-hyper-personalization) ### Blog Authors [![Picture of Guest Writer](https://www.scaleops.co/hs-fs/hubfs/root/SCALEOPS_FB_PROFILE2-01-1.png?width=40&name=SCALEOPS_FB_PROFILE2-01-1.png) Guest Writer](https://www.scaleops.co/blog/author/guest-writer) [![Picture of Nelly Nechaev](https://www.scaleops.co/hs-fs/hubfs/photos%20team%20(22).png?width=40&name=photos%20team%20(22).png) Nelly Nechaev](https://www.scaleops.co/blog/author/nelly-nechaev) [![Picture of Netanel Spitz](https://www.scaleops.co/hs-fs/hubfs/profile%20dark.png?width=40&name=profile%20dark.png) Netanel Spitz](https://www.scaleops.co/blog/author/netanel-spitz) [![Picture of Penina Shtauber](https://www.scaleops.co/hs-fs/hubfs/photos%20team%20(8).png?width=40&name=photos%20team%20(8).png) Penina Shtauber](https://www.scaleops.co/blog/author/penina-shtauber) [![Picture of Rose Penhasi](https://www.scaleops.co/hs-fs/hubfs/photos%20team%20(4).png?width=40&name=photos%20team%20(4).png) Rose Penhasi](https://www.scaleops.co/blog/author/rose-penhasi) ### Follow Us [Follow us on LinkedIn](https://www.linkedin.com/company/scaleops/) [Follow us on Youtube](https://www.youtube.com/@scaleops-co) [Follow us on Email](mailto:or@scaleops.co) ### Blog Tags [HubSpot](https://www.scaleops.co/blog/tag/hubspot), [Rev ops](https://www.scaleops.co/blog/tag/rev-ops), [Processes](https://www.scaleops.co/blog/tag/processes), [Sales Operaions](https://www.scaleops.co/blog/tag/sales-operaions), [Crm](https://www.scaleops.co/blog/tag/crm), [Sales](https://www.scaleops.co/blog/tag/sales), [Sales and Marketing](https://www.scaleops.co/blog/tag/sales-and-marketing), [Salesforce](https://www.scaleops.co/blog/tag/salesforce) [1](https://www.scaleops.co/blog) [2](https://www.scaleops.co/blog/author/penina-shtauber/page/2) [3](https://www.scaleops.co/blog/author/penina-shtauber/page/3) ![ScaleOps - White logo](https://www.scaleops.co/hs-fs/hubfs/Logos/ScaleOps%20-%20White%20logo.png?width=200&name=ScaleOps%20-%20White%20logo.png "ScaleOps - White logo") ##### **SCALE** YOUR **SALES** --- ##### Subscribe to our newsletter - [HOME](https://www.scaleops.co) - [ABOUT US](https://www.scaleops.co/our-team) - [OUTSOURCE](https://www.scaleops.co/full-time-revops) - [BLOG](https://www.scaleops.co/blog) - [CAREERS](https://www.scaleops.co/careers) Contact us at nelly@scaleops.co  |  Tel: +972 50-266-6695 [Privacy policy](https://www.scaleops.co/privacy-policy) | © 2023 ScaleOps. 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