--- title: "Scaling Up and Down: The New Normal for Business Success" description: Discover the new normal in business success with scaling up and down. Explore the benefits of outsourcing and staying agile in today's unpredictable market. Join the conversation with ScaleOps CEO Rose Penhasi. image: https://www.scaleops.co/hubfs/Blog%20banners%20.png --- [![scaleops](https://www.scaleops.co/hs-fs/hubfs/scaleops%20logo%20new-2.png?width=150&height=155&name=scaleops%20logo%20new-2.png "scaleops")](https://www.scaleops.co/) - ABOUT US ABOUT US - [MEET THE TEAM](https://www.scaleops.co/our-team) - [HOW WE WORK](https://www.scaleops.co/full-time-revops) - SERVICES SERVICES - [REVOPS AS A SERVICE](https://www.scaleops.co/revenue-operations) - [GTM ENGINEER](https://www.scaleops.co/business-applications) - [INTEGRATIONS](https://www.scaleops.co/salesforce-integration) - SOFTWARE SOFTWARE - [HUBSPOT](https://www.scaleops.co/services-hubspot-onboarding) - [SALESFORCE](https://www.scaleops.co/salesforce-services) - [MAKE](https://www.scaleops.co/make) - INDUSTRIES INDUSTRIES - [CYBERSECURITY](https://www.scaleops.co/industry/cybersecurity) - [FINTECH](https://www.scaleops.co/industry/fintech) - [HEALTH TECH](https://www.scaleops.co/industry/healthcare) - RESOURCES RESOURCES - [BLOG](https://www.scaleops.co/blog) - [EBOOKS & WEBINARS](https://www.scaleops.co/resources) [LET'S TALK](https://www.scaleops.co/lets-talk) [![scaleops](https://www.scaleops.co/hs-fs/hubfs/scaleops%20logo%20new-2.png?width=150&height=155&name=scaleops%20logo%20new-2.png "scaleops")](https://www.scaleops.co/) - ABOUT US ABOUT US - [MEET THE TEAM](https://www.scaleops.co/our-team) - [HOW WE WORK](https://www.scaleops.co/full-time-revops) - SERVICES SERVICES - [REVOPS AS A SERVICE](https://www.scaleops.co/revenue-operations) - [GTM ENGINEER](https://www.scaleops.co/business-applications) - [INTEGRATIONS](https://www.scaleops.co/salesforce-integration) - SOFTWARE SOFTWARE - [HUBSPOT](https://www.scaleops.co/services-hubspot-onboarding) - [SALESFORCE](https://www.scaleops.co/salesforce-services) - [MAKE](https://www.scaleops.co/make) - INDUSTRIES INDUSTRIES - [CYBERSECURITY](https://www.scaleops.co/industry/cybersecurity) - [FINTECH](https://www.scaleops.co/industry/fintech) - [HEALTH TECH](https://www.scaleops.co/industry/healthcare) - RESOURCES RESOURCES - [BLOG](https://www.scaleops.co/blog) - [EBOOKS & WEBINARS](https://www.scaleops.co/resources) [![scaleops](https://www.scaleops.co/hs-fs/hubfs/scaleops%20logo%20new-2.png?width=150&height=155&name=scaleops%20logo%20new-2.png "scaleops")](https://www.scaleops.co/) - ABOUT US ABOUT US - [MEET THE TEAM](https://www.scaleops.co/our-team) - [HOW WE WORK](https://www.scaleops.co/full-time-revops) - SERVICES SERVICES - [REVOPS AS A SERVICE](https://www.scaleops.co/revenue-operations) - [GTM ENGINEER](https://www.scaleops.co/business-applications) - [INTEGRATIONS](https://www.scaleops.co/salesforce-integration) - SOFTWARE SOFTWARE - [HUBSPOT](https://www.scaleops.co/services-hubspot-onboarding) - [SALESFORCE](https://www.scaleops.co/salesforce-services) - [MAKE](https://www.scaleops.co/make) - INDUSTRIES INDUSTRIES - [CYBERSECURITY](https://www.scaleops.co/industry/cybersecurity) - [FINTECH](https://www.scaleops.co/industry/fintech) - [HEALTH TECH](https://www.scaleops.co/industry/healthcare) - RESOURCES RESOURCES - [BLOG](https://www.scaleops.co/blog) - [EBOOKS & WEBINARS](https://www.scaleops.co/resources) [LET'S TALK](https://www.scaleops.co/lets-talk) # Scaling Up and Down: The New Normal for Business Success 27 Aug 2024 ![Picture of Rose Penhasi](https://www.scaleops.co/hs-fs/hubfs/photos%20team%20(4).png?width=40&name=photos%20team%20(4).png) [Rose Penhasi](https://www.scaleops.co/blog/author/rose-penhasi) ![](https://www.scaleops.co/hubfs/Blog%20banners%20.png) Outsourcing is the new normal. Thanks to CTech by Calcalist for having me and giving me the chance to dive into these trends. You can find the original article[published on CTech](https://www.calcalistech.com/ctechnews/article/b1kxgxi9a)[here](https://www.calcalistech.com/ctechnews/article/b1kxgxi9a). Below I share my thoughts and experience building ScaleOps at a leading RevOps and Business Applications company offering outsourced roles.  --- In today’s unpredictable world, companies need to be able to scale up—or down—at a moment’s notice. Recent global challenges, from the COVID-19 pandemic to security threats, have pushed businesses, especially in Israel’s high-tech sector, to rethink everything. Growing ScaleOps through these times has been anything but ordinary, but it’s also been incredibly rewarding. ### Shift in the Market to Outsourced Solutions We’ve seen a big shift towards flexible work models like outsourcing and freelancing. To keep up, we had to step up—providing top-notch outsourced expertise to over 200 clients, partnering with HubSpot and Salesforce, and building a powerhouse team of RevOps and Marketing Ops experts. Along the way, we’ve had to constantly adapt to a rapidly changing market. But let’s get one thing straight: outsourcing isn’t just about cutting costs. It’s about staying nimble, tapping into specialized skills, and keeping your business focused on what really matters. The old stigma around hiring externally? That’s history. Today, it’s a smart move for companies looking to navigate uncertainty and come out stronger. ### Outsourced RevOps for Business Success At ScaleOps, we saw the need for businesses to remain flexible and resilient in the face of constant change, which is why we developed our outsourced RevOps solution. We understood that companies needed more than just a quick fix; they required a reliable partner to help them scale efficiently, optimize their revenue operations, and navigate market complexities. By offering specialized RevOps expertise on an outsourced basis, we enable businesses to stay agile, focus on their core activities, and drive sustainable growth. Our approach isn’t just about providing services—it’s about empowering companies to thrive in any environment, making ScaleOps an essential partner in their success story. What’s your take? Is your company leaning into this new way of working? I’d love to hear your thoughts! ### Share: [Share on Facebook](http://www.facebook.com/share.php?u=https://www.scaleops.co/blog/scaling-up-and-down-the-new-normal-for-business-success&utm_medium=social&utm_source=facebook) [Share on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://www.scaleops.co/blog/scaling-up-and-down-the-new-normal-for-business-success&utm_medium=social&utm_source=linkedin) [Share on X](https://twitter.com/intent/tweet?original_referer=https://www.scaleops.co/blog/scaling-up-and-down-the-new-normal-for-business-success&utm_medium=social&utm_source=twitter&url=https://www.scaleops.co/blog/scaling-up-and-down-the-new-normal-for-business-success&utm_medium=social&utm_source=twitter&source=tweetbutton&text=Scaling%20Up%20and%20Down:%20The%20New%20Normal%20for%20Business%20Success) [Startups](https://www.scaleops.co/blog/tag/startups), [Crm](https://www.scaleops.co/blog/tag/crm), [Efficient](https://www.scaleops.co/blog/tag/efficient), [Strategy](https://www.scaleops.co/blog/tag/strategy) ![Rose Penhasi](https://www.scaleops.co/hs-fs/hubfs/photos%20team%20(4).png?width=80&name=photos%20team%20(4).png) ## Rose Penhasi Founder @ ScaleOps [rose.penhasi@gmail.com](mailto:rose.penhasi@gmail.com) [Follow me on LinkedIn](https://www.linkedin.com/in/rosepenhasi/) ## Comments ## Related posts ![ScaleOps - White logo](https://www.scaleops.co/hs-fs/hubfs/Logos/ScaleOps%20-%20White%20logo.png?width=200&name=ScaleOps%20-%20White%20logo.png "ScaleOps - White logo") ##### **SCALE** YOUR **SALES** --- ##### Subscribe to our newsletter - [HOME](https://www.scaleops.co) - [ABOUT US](https://www.scaleops.co/our-team) - [OUTSOURCE](https://www.scaleops.co/full-time-revops) - [BLOG](https://www.scaleops.co/blog) - [CAREERS](https://www.scaleops.co/careers) Contact us at nelly@scaleops.co  |  Tel: +972 50-266-6695 [Privacy policy](https://www.scaleops.co/privacy-policy) | © 2023 ScaleOps. 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