AI Will Run Your GTM. It Won't Build It.
AI amplifies whatever system you point it at, including a broken one. Someone has to build the...
You Don't Need Most of Your CRM. Here's How to Find the 10% You Do
Most companies use a fraction of the CRM they pay for, and that fraction is fine. The problem...
A CRM Won't Fill Your Pipeline. Here's What It Actually Does
A CRM is institutional memory. It doesn't create demand, it remembers demand you already created....
Why Your HubSpot Pipeline Is Lying to You (And How to Fix It)
Your pipeline report says $2.4M. Your gut says something is off. Your VP of Sales hasn’t mentioned...
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Case Study: How We Cut Lead Processing Time from Days to 2–4 Hours
A fast-growing cloud infrastructure company relied on Salesforce and HubSpot to manage their...
What is a GTM (Go-To-Market) Engineer? (And Why You Need One)
If you’ve spent time with B2B SaaS sales and marketing teams, you’ve probably identified a pain...
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Is Your $50k Tech Stack Worth the ROI?
Investing in a state-of-the-art tech stack can be a game-changer for your business. But what if you...
RevOps: The Secret to Organizational Success During Crises
This article by Rose Penhasi was originally published in Hebrew in Walla. You can find the original...
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HubSpot Help Desk in Hebrew: A Case Study
Have you tried HubSpot’s help desk yet? It's a new workspace for service teams that combines the...
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Guest Writer
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Nelly Nechaev
Netanel Spitz
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Penina Shtauber
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Rose Penhasi