How Konfidas Migrated from Salesforce to HubSpot
Konfidas, a Tel Aviv cybersecurity and crisis-management consultancy, had chosen Salesforce for its...
You Don't Need Most of Your CRM. Here's How to Find the 10% You Do
Most companies use a fraction of the CRM they pay for, and that fraction is fine. The problem...
A CRM Won't Fill Your Pipeline. Here's What It Actually Does
A CRM is institutional memory. It doesn't create demand, it remembers demand you already created....
Why Your HubSpot Pipeline Is Lying to You (And How to Fix It)
Your pipeline report says $2.4M. Your gut says something is off. Your VP of Sales hasn’t mentioned...
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Case Study: How We Cut Lead Processing Time from Days to 2–4 Hours
A fast-growing cloud infrastructure company relied on Salesforce and HubSpot to manage their...
What is a GTM (Go-To-Market) Engineer? (And Why You Need One)
If you’ve spent time with B2B SaaS sales and marketing teams, you’ve probably identified a pain...
Operations Roles Explained: Sales Ops, Marketing Ops & Revenue Ops 🤔
When I first entered the business world 13 years ago, the concept of revenue operations (RevOps),...
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Guest Writer
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Nelly Nechaev
Netanel Spitz
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Penina Shtauber
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Rose Penhasi