About Us

Working hand-in-hand to optimize your company's technological infrastructure.

With leading revenue operations and IT application best practices, we have the experience from over 100 clients and results to ensure success. Our goal is to help you cut costs, save time, and increase revenue. 

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Operations First

Our priority is building a scalable system to propel your growth. Utilizing a problem-solving approach, we dive deep into your tech stack, build complex integrations, data cleanup, and automation, and ultimately streamline your business processes.

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Agile Approach

We build solutions with an agile approach so we can deliver results quickly, gain feedback, and constantly iterate. Working on multiple projects with different team members, this ensures we constantly drive results while adopting to your growing needs.

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Our Values


We take end-to-end ownership of our projects, seeing it through conception to implementation. We value your trust in us as your tech partners and ensure we deliver at every stage.


We believe in working together to achieve optimal results. This means active listening, impactful communication, and seamless alignment with colleagues and clients.


Our deep relationships with colleagues, partners, and clients are at the center of what we do. We work with transparency,  trust, and communication to ensure strong relationships.


We approach new challenges and business cases with a creative can-do attitude, ensuring our solutions both align with best practices and fit your custom case.

Meet the Team

Rose Penhasi

Rose Penhasi

Chief Executive Officer

Founder of ScaleOps. Experienced Sales Ops. 

Nelly Nechaev

Nelly Nechaev

Chief Operating Officer

Lead-to-cash flow across software. Process and ops.

Anna Barr

Anna Barr

Head of RevOps

Sales pipeline, customer success, HubSpot automation.

Penina Shtauber

Penina Shtauber

Marketing Director

Marketing lead, HubSpot expert, process design

Or Tsimbler

Or Tsimbler

Business Development

Full funnel applications generalist, Revenue Ops

Ofek Assael

Ofek Assael

Business Applications Lead

Team leader, Make integrations and automation expert.

Yinon Shalev

Yinon Shalev

Revenue Operations

Data analysis, integrations, and sales and CS funnels.

Lilach Ben Moshe

Lilach Ben Moshe

Information Systems Engineer

HubSpot, Salesforce, and outbound processes.

Adi Carmi

Adi Carmi

Marketing Operations

HubSpot and Salesforce specialist, complex operations.

Michal Shomrat

Michal Shomrat

Talent & Business Development

Samuel Scheer

Samuel Scheer

Board Member

lea Atad

Lea Atad


Michal Kaufman

Michal Kaufman

Office Manager

Invoicing, billing, office managment.
ScaleOps Office

Come visit us!

Want to meet the team in-person and learn about the work we do? Interested in a live consultation from one of our experts? Come meet us in our offices in Tel Aviv. We'd love to host you, learn more about your company, and see if we can work together.

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What our clients say about us...

Deborah Margalit

I recently completed the implementation of HubSpot and its integration with Salesforce with the help of ScaleOps, and they exceeded my expectations in every way. From the very beginning, I was impressed by their professionalism, knowledge, and dedication. 

Deborah Margalit, VP Marketing at Wint.ai

Tal Oren

I have had the privilege of working with the fantastic ScaleOps team for over 9 months now. Sometimes I forget they are not internal :) We highly appreciate the devotion and dedication and looking forward to doing great things together!!

Tal Oren, VP of Growth at Medcase

Amir Erlich

Great Company... really assisted in implementing the CRM functionality, which resulted in expanding to Marketing Implementation as well. great team, Highly recommended!

Amir Erlich, Director of RevOps at Eko

Roger Ordman

As we grew our company and specifically our sales team we needed a partner to not only implement HS for us to to also help us define the processes, the pipeline and the reports. ScalesOps delivered.

Roger Ordman, EVP Marketing & Biz Dev at Aurora Labs

Noa Schuman

ScaleOps assists with everything from strategy to implementation - data cleanup, segmenting lists... automating nurturing workflows, and building custom processes for us to keep track of our top-performing content. I highly recommend this awesome team :)

Noa Schuman, Head of Demand Generation at CloudShare

Udi Shore Yossef

Such a great team! We received valuable assistance from ScaleOps during our HubSpot onboarding process. They provided us with detailed checklists for each process we worked on ... We appreciate their efforts and encourage them to continue their excellent work!

Udi Shore Yossef, Growth Team Leader at Green Invoice

eran eshed photo -

We migrated a very patchy SF database to HubSpot. ScaleOps were phenomenal in getting us up to speed fast, implementing and polishing our process with best practices, training and onboarding sales and marketing staff in a short time. Highly recommend!

Eran Eshed, CEO at Fairtility

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We're here for you.

We love meeting new people, getting to know new clients and helping you accelerate your business growth.

Is ScaleOps right for me?

ScaleOps is an Operations First organization. Our priority is building a system that scales with your company. We're not into plasters and quick fixes that don't hold. We get to the root of the problem and solve it at the core. If you're looking to implement change that drives revenue for your organization, then yes, ScaleOps is right for you.

What software do you specialize in?

The ScaleOps team is trained in leading CRM solutions, such as HubSpot and Salesforce. In addition, we have experience with common tools in your tech stack, such as Make, Salesloft, Outreach, Zoominfo, Aircall, Monday and so much more. Let us know what you need, and we will find the right solution for you!

How can we get started with ScaleOps?

Just book a consultation call with our experts. We'll discuss your pain points and needs. From there we'll scope a custom solution that we can get started on together.