Integrating with Salesforce for Seamless Project and Sales Management

For many organizations, integrating for project management and Salesforce for sales operations has proven to be a game-changer. Here are some practical cases where our clients have benefited from this integration:

1. Smooth Client Onboarding After a Deal is Won

When a deal is marked as "Closed-Won" in Salesforce, the journey for the project management team begins. By syncing the deal information to, the project team is equipped with all the necessary details to ensure a smooth onboarding process. This integration ensures that no vital information is lost in transition and that the client experiences a seamless handover from sales to project management. This is also highly relevant for account management and customer success teams who need to maintain a continuous flow of information and service quality.

2. Managing Extended Proof of Concepts (POC)

In some sales processes, a lead goes through an extended Proof of Concept (POC) phase. To manage this effectively, the sales team can transfer the lead to the project team via The project team then executes the POC, and all relevant information is synced back to Salesforce. This ensures that once the POC is completed successfully, the opportunity can be closed efficiently, and the sales team has all the insights from the POC phase to finalize the deal.

How to Integrate Your Systems

To successfully integrate with Salesforce, you need to follow these steps:

  1. Understand the Process: Clearly define the workflow and the information that needs to be transferred between Salesforce and This understanding is crucial for setting up an efficient integration.

  2. Identify the Information Flow: Determine what specific data points (e.g., client details, project milestones, status updates) need to be synced between the two platforms.

  3. Technical Execution: Ensure you have a strong technical team capable of setting up and maintaining the integration. This might involve using middleware tools or custom API integrations to facilitate the data exchange.

Share Your Experience

Do you use and Salesforce in your organization? We would love to hear about your experiences, challenges, and success stories! Sharing insights can help others in the community optimize their processes and achieve better integration results.

Integrating with Salesforce is not just about connecting two tools—it's about creating a seamless workflow that enhances productivity and ensures that every team has the information they need at their fingertips. With the right approach, this integration can significantly enhance both your sales and project management efforts, leading to smoother operations and happier clients.

Penina Shtauber

Penina Shtauber

Director of Marketing @ ScaleOps


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