AI in RevOps: Why Tools Alone Don’t Deliver
AI in RevOps: Why Tools Alone Don’t Deliver
It’s a new week and your feed is flooded with dozens of...
What is a GTM (Go-To-Market) Engineer? (And Why You Need One)
If you’ve spent time with B2B SaaS sales and marketing teams, you’ve probably identified a pain...
How to Build a Nurture Flow That Converts
Nurture flows are not just email campaigns—they are a strategic lever for scaling pipeline...
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B2B Lead Scoring: What is a Lead Score? And How to Build a Lead Scoring Model
Introduction: Why Strategy Matters in Lead Scoring
Lead scoring is a method used to rank leads...
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What is an API integration? Explained.
Imagine this...
You’re managing multiple platforms daily - updating contact details in both your...
Data Management Best Practices for Salesforce Users
We recently released a Salesforce audit guide. Continuing with this theme, we connected with Daniel...
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Outbound Strategies in 2025: The Year of AI and Hyper-Personalization
You’ve heard everything from: “Outbound is dead,” to people swearing it’s the key to growth....
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Guest Writer
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Nelly Nechaev
Netanel Spitz
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Penina Shtauber
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Rose Penhasi