AI Will Run Your GTM. It Won't Build It.
AI amplifies whatever system you point it at, including a broken one. Someone has to build the...
You Don't Need Most of Your CRM. Here's How to Find the 10% You Do
Most companies use a fraction of the CRM they pay for, and that fraction is fine. The problem...
A CRM Won't Fill Your Pipeline. Here's What It Actually Does
A CRM is institutional memory. It doesn't create demand, it remembers demand you already created....
Why Your HubSpot Pipeline Is Lying to You (And How to Fix It)
Your pipeline report says $2.4M. Your gut says something is off. Your VP of Sales hasn’t mentioned...
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Case Study: How We Cut Lead Processing Time from Days to 2–4 Hours
A fast-growing cloud infrastructure company relied on Salesforce and HubSpot to manage their...
AI in RevOps: Why Tools Alone Don’t Deliver
AI in RevOps: Why Tools Alone Don’t Deliver
It’s a new week and your feed is flooded with dozens of...
RevOps: The Secret to Organizational Success During Crises
This article by Rose Penhasi was originally published in Hebrew in Walla. You can find the original...
Product-Led Growth (PLG) in HubSpot? Here’s how we do it
Shlomi Gani, our Revenue Operations Pro and HubSpot certified trainer, shows us a process he built...
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Guest Writer
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Nelly Nechaev
Netanel Spitz
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Penina Shtauber
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Rose Penhasi